ABOUT us

We are Hana, Aya, and Salma Eladel, three sisters united by a shared belief in one another. Each of us brings unique experiences from different fields, creating the perfect blend to realize our cherished project, Jute.

As a product designer, my passion lies in the profound connection between nature and human well-being. My fascination with flowers and plants has been a guiding force throughout my life.

From my college days at the German University in Cairo (GUC), I felt that Jute was my destiny. My journey has been shaped by a series of experiences that led me to this path. After graduating with a degree in Product Design, I pursued floral workshops, and furthered my knowledge by studying Feng Shui and BioGeometry. These studies have reinforced my belief in the power of energy and its influence on our surroundings. Believing in the impact of energy allows us to truly feel and harness it.